Heimbaker's Market & Deli, located in Roanoke, TX, is emerging as a community favorite, celebrated for its hearty offerings and warm ambiance. Patrons rave about the iconic cinnamon rolls—homemade and generously iced—a must-try that keeps customers returning. The Italian sub shines for its rich flavors, while breakfast aficionados highly recommend the breakfast taco, chock-full of fresh ingredients, and the flaky croissant sandwich that strikes the perfect balance of buttery texture and loaded fillings.
The deli takes pride in its diverse array of house-made items, including unique pickled products, jams, and a selection of Blue Bell ice cream that adds a touch of nostalgia to the experience. Angela Briggs notes the inviting atmosphere with table seating and a friendly service, making it a perfect spot for both quick bites and leisurely meals.
As Karridy Askenasy points out, the staff is not only welcoming but also remarkably attentive, ensuring a personalized experience. With outdoor seating for pleasant weather and a commitment to fresh, delicious food, Heimbaker's Market & Deli has rightfully earned its spot as a hidden gem in suburbia. It's more than just another deli; it's a vibrant part of the local culinary landscape.
Amenities and More
From the business
Identifies as women-owned
Service options
Outdoor seating
Delivery
On-site services
Takeaway
Dine-in
Highlights
Fast service
Fireplace
Live music
Sport
Popular for
Breakfast
Lunch
Solo dining
Accessibility
Wheelchair-accessible car park
Wheelchair-accessible entrance
Wheelchair-accessible seating
Wheelchair-accessible toilet
Offerings
Alcohol
Beer
Coffee
Comfort food
Happy-hour drinks
Happy-hour food
Late-night food
Organic dishes
Quick bite
Small plates
Vegetarian options
Wine
Dining options
Breakfast
Brunch
Lunch
Dinner
Catering
Counter service
Dessert
Seating
Amenities
Toilet
Wi-Fi
Wi-Fi
Atmosphere
Casual
Crowd
Family friendly
LGBTQ+ friendly
Transgender safe space
Planning
Accepts reservations
Payments
Credit cards
Debit cards
NFC mobile payments
Credit cards
Children
Good for kids
High chairs
Kids' menu
Parking
Free multi-storey car park
Free of charge street parking
Free parking lot
Parking
Pets
Dogs allowed outside
Photos
Reviews For Heimbaker's Market & Deli
Angela Briggs
Jun 24,2025
The Italian sub is my go to. It’s delicious. They have a lot of random pickled items that look interesting. Service is fast. There are tables if you want to eat there. The cinnamon rolls look amazing and so do the ice cream sandwiches, but I haven’t tried either.
Brandon Perez
Jun 10,2025
I came here because word around town is that this place has the best cinnamon rolls. Well holy moly this is beyond truth! These are truly home made cinnamon rolls that are absolutely delightful! I came for cinnamon rolls and also ended up buying a double mean Reuben sandwich which was stellar, definitely got my moneys worth and even left so full I was near food coma 3 The staff is very kind and welcoming and full of personality. The deli is very clean and welcoming while providing wonderful drink choices including beer and wine. It’s a lovely atmosphere that would be great for extended visits. They have popcorn and blue bell ice cream by the scoop for sale and even sell home made jams, butters, pickles, and pastries to take home. This is an outstanding business and will definitely see me frequently visiting for a solid hearty meal and nice social environment. They also have a patio available for when the weather becomes more hospitable, I just visit in August which is hot as hades at this time of year but am excited to enjoy the patio in the fall.
N Hutcheson
May 27,2025
This place is so cute. You can get the sandwiches turned into salads! Their chicken salad was wonderful. The freshly baked blueberry scones topped with icing were delicious. I also picked up some chocolate covered espresso beans and Italian Maraschino cherries.
Brett White
Apr 13,2025
My wife and I visited Heimbaker's today to see if their breakfast is as good as their deli/lunch/dinner options and the answer is a wholehearted YES! We started with the cinnamon roll (huge enough for 2 people to share) and a 20 oz cold brew coffee. The cinnamon roll was baked in house with a soft outside and perfect yeasty balance in the dough. The vanilla icing was generously applied on top, but somehow managed to not overpower the flavor of the roll itself and the cinnamon glaze on the inside, which is outstanding. The cold brew was a great match for the cinnamon roll with a not too sweet, not too strong flavor and smooth finish. Now let's get to the main attractions...my wife had the egg sandwich with bacon, egg and cheese on a croissant (you choose your meat and type of bread, including sourdough ). I had the breakfast taco with egg, cheese, ham, red/green pepper and onion (you choose your meat). The egg sandwich was sublime. The croissant was buttery and flaky and even better, thick enough to hold in all of the good stuff inside without having the croissant fall apart. The breakfast taco was gigantic, as well. The fresh 6-inch flour was filled with scrambled eggs, sliced ham, and thick slices of red/green pepper and onion. Awesome flavor and very filling. Price for our entire meal was a very reasonable 21. We will be back soon!!!!
Karridy Askenasy
Apr 11,2025
This deli is an absolute gem! I’ve been hooked since my very first visit! The food is phenomenal. I’ve yet to try anything that didn’t end up being the best I’ve had. But my favorite is the breakfast sandwich on croissant The proprietors and their team are incredibly friendly and will remember your order better than you do! The inside is very welcoming, and they always have everything you need on the shelves, in the coolers, or fresh from the ice cream bar! Heimbaker’s is the kind of place that every little town needs! Drop in, and you’ll be planning your next visit before you leave!
Carolyn Bell
Apr 10,2025
Very lovely! Service is great. Food is delicious with a great variety of homemade dishes. I had the frito chili cheese dish this go around, and it was awesome. It was great for a cold winter day! I will definitely be back to try more of their delicious food and homemade banana pudding...
PhazerOnest
Mar 26,2025
Awesome little bakery with deli style food. I had the Italian Hero sandwich, and it was delicious, the bread was warm, and all the ingredients were very fresh. They also offer a great selection of cheeses, crackers, pickles and other deli favorites. Great spot for lunch or shopping for gift baskets. I will definitely be returning for another sandwich.
Katelyn Shook
Mar 13,2025
Wow! My sister and I are blown away and seriously kicking ourselves for not coming in sooner! We have lived down the street for the last two years and just now got the opportunity to check this place out and now it may become an active staple in our lives! The grocery selection for things like farm fresh eggs, pasta noodles, wines, ice cream, and so on is enough to get us to keep coming back. BUT THE FOOD. We got the breakfast bowl and the egg sandwich for an awesome price and it was worth so much more! Plus, the staff (possibly the owner) were the kindest people in DFW! Please go check them out!!!
Reviews For Heimbaker's Market & Deli